Bachelor of Applied Management

About this programme

An applied, practitioner-focused degree that mixes core business fundamentals with two electives chosen from accounting, marketing, human resources, project management, and entrepreneurship.

Built around real client briefs and workplace simulations, the programme is designed for people who want to manage teams, run a business, or move into a leadership track inside an existing organisation.

What you'll learn

• Strategic management and decision-making
• Marketing, brand, and customer experience
• Financial accounting and management accounting
• People leadership and organisational behaviour
• Operations, supply chain, and project delivery
• Applied research and consulting practice

Career outcomes

Graduates work as account managers, marketing leads, operations coordinators, business analysts, and team leaders across retail, tech, professional services, and the public sector. Many of our graduates have launched their own businesses within two years of finishing.